My approach to design is rooted in empathy. I believe in deeply understanding the emotions that drive people's decisions. This allows me to create products that not only make users happy but truly solve their needs.

When tackling a project, I always consider both the business goals and user needs. My aim? To craft experiences that are functional and delightful for users while hitting those all-important bottom-line targets.

Outside of work, I love diving into personal projects - creating websites and apps to explore new ideas. I'm a big anime fan (Naruto, Black Clover, and My Hero Academia are some favorites). You'll also find me watching football when I can, or always up for a challenging game of chess.