As a product designer, I turn complex challenges into intuitive experiences that fuel growth. With experience in fintech, retail, and SaaS, I pair strategic insight with hands-on design to delight users and deliver measurable results.
My approach to design is rooted in empathy. I believe in deeply understanding the emotions that drive people's decisions. This allows me to create products that not only make users happy but truly solve their needs.
When tackling a project, I always consider both the business goals and user needs. My aim? To craft experiences that are functional and delightful for users while hitting those all-important bottom-line targets.
Outside of work, I love diving into personal projects - creating websites and apps to explore new ideas. I'm a big anime fan (Naruto, Black Clover, and My Hero Academia are some favorites). You'll also find me watching football when I can, or always up for a challenging game of chess.
Skills & software tools
Over the past 6 years I have shaped products end to end, moving from early-stage discovery and rapid wireframing to polished UI, micro-animations, and data-driven iteration. My focus areas include UX research, mobile and web design, design-system architecture, and accessible interaction patterns.
My current toolkit includes - Figma (components, variables, Dev Mode), FigJam, Storybook and Miro for design and collaboration. PostHog, Mixpanel, Maze and Hotjar for product analytics and research. CrowdApp for feedback management, and AI-assisted helpers such as ChatGPT, Claude Sonnet, UX Pilot, V0, Cursor AI and Bolt AI.
I stay curious and continually explore new tools that can streamline teamwork or spark fresh ideas.
Experience
Smile.io (Loyalty & Reward) - Senior Product Designer
2021 - Present • Canada
Propelland (Design and Engineering firm) - Senior Product Designer
2021 (6 months) • Spain
Parkway Projects Limited (Fintech) - Senior Product Designer
2019 - 2021 • Nigeria
Reshuffle (Esports) - Lead Product Designer
2020 - 2021 • Ukraine
Freelance Product Designer
2018 - 2020 • Nigeria, England
Curious about my more recent projects?
I've been working on several exciting and high-impact projects recently at Smile. I'd be delighted to discuss these in more detail and share how they've contributed to our business goals."